Coast Digital

Coast Digital is a California-based marketing agency specializing in creative production, ad management, and custom reporting. Their clients include Barstool Sports, SiriusXM, and others.

At launch, Coast Digital’s primary focus was building their client base and launching client campaigns. Because of this, they deprioritized their website development and prospect experience.

Role / UI Design, Prototyping, UX Research

Task / Optimize and templatize site pages, redesign contact page, enhance blog posts

Duration / 5 week sprints

Tools / Webflow, Figma, Photoshop, HubSpot

Project Approach

Coast's website experience was inconsistent across different pages and didn’t showcase their services and impact they drive for clients.

Rather than solve these issues separately, I took a universal approach to ensure that what I developed drove consistency and clarity on their website.

Contact Us Page

Problem /

The “Contact Us” page was confusing for potential leads. There was no clear value proposition or information about Coast’s process for onboarding new clients.

There were two conflicting CTAs on the page that were negatively impacting overall engagement. And from an interface perspective, the page design looked unfinished and inconsistent with other pages on the site.

Blog

Problem /

The blog was hard to read and lacked a cohesive visual design language. Formatting was inconsistent and the page was not responsive, so these issues were even more obvious when viewed on a mobile device.

Solution /

I standardized the visual design system in Webflow across all web pages.

First, I changed the HTML tags within the site’s style guide to ensure that the hyperlink format, spacing, font color, and weight were legible and consistent sitewide.
Next, I templatized the thumbnail design system used to drive traffic to their blog posts and applied this to every post on the site.
To promote Coast’s content, I added clickable thumbnails that drove to their top blog posts and a prompt to sign up for a discovery call at the bottom of each blog.

Learnings

Start with the end result

Determine what the main objective of every page is and design the page around that.

Consistency matters

Create a consistent experience throughout the site to make it easier for users to discover key info.

Always

proofread

Check every link, read every word, and test for every environment.

Inspect every element

Leverage my knowledge of HTML and apply it when working with new web design tools like Webflow.